World Sponsor of the Macerata Opera Festival from 2014 to 2015, and then supporter of the event with Art Bonus, Giovanni Fabiani contributed to the internationalization of the Macerata Festival, bringing the work in the foreign markets of his brand. Ambassadors of Made in Italy, the two companies from the Marche region received the Federculture Award in 2013 with the project "Giovanni Fabiani World Sponsor - Luxury Experience at the Macerata Opera Festival" and in 2016 with the experience of the Hundred Maecenas for the Sferisterio. Among the most important international initiatives we mention the free visa for those who bought tickets for the Macerata Opera Festival 2014, on the occasion of the Cross-Country of Italy-Russia Tourism. The initiative, carried out by the Italian Embassy in Russia and the Consulate General of Italy, and restricted to only three cultural events throughout Italy, was possible thanks to the collaboration with the company Giovanni Fabiani. The Sferisterio is the only open-air theater with boxes and boasts, in addition to unsurpassed acoustics, the largest stage in Europe. All the stars of opera and ballet have taken this stage: among others Mario Del Monaco, Luciano Pavarotti, Katia Ricciarelli, Renato Bruson, Montserrat Caballé, Placido Domingo, Carla Fracci, Rudolf Nureyev. History has gone down in history, such as the famous Traviata degli Specchi by master Josef Svoboda, in 1992, and the unforgettable Bohème by Ken Russel, in 1984. Altra Bohème, the one in 2012 signed by Leo Muscato, received the prestigious Abbiati award, as Turandot in Ricci / Forte's staging of the same award in 2017.